How it works

Fuul connects three people: you, the affiliates who promote you, and the customers they bring.

Who	What they do	Where
Your team	Sets up the program, recruits affiliates and watches commissions	The dashboard
An affiliate	Joins your program, shares their referral code and follows their earnings	Your affiliate portal
A referred customer	Uses an affiliate's code and buys	Your own checkout

Only the affiliate is paid. The referred customer earns nothing from Fuul.

From a sale to a commission

The customer is bound to an affiliate. They use a referral code, and their email is tied to the code's affiliate for life. The first code is final.
A sale reaches Fuul. It comes from a conversion source: Stripe or the API. The same sale sent twice counts once.
Fuul recognizes the sale. It checks that the purchase counts as a sale, and marks anything else as ignored.
The sale is credited. A sale from a bound customer goes to their affiliate, however long after they used the code.
Fuul calculates the commission. Your reward sets the amount, and your groups can give some affiliates a different rate.

Fuul usually processes a sale within seconds of receiving it.

Your reward pays 20% of revenue. Maria's group, VIP, earns 25%.

Jane uses the code MARIA20 and buys for $50.
Jane's email is now bound to Maria.
Fuul credits the sale to Maria and calculates a $12.50 commission, at the VIP rate.
Next month Jane pays $50 again, with no code. Maria earns again, for as long as your reward says.

You pay your affiliates yourself. Reward payouts shows who to pay and how much.